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Last week, IHOP attempted to pull off some viral marketing when it announced it was changing its name to IHOb, and the “b” stood for burgers. Now, we see if those burgers hold up to the hype. 

The internet felt duped when the “b” was announced — though they should have seen this coming a mile awayMemes were made and other fast food enterprises trolled the crap out of the breakfast chain. 

YouTuber The Report of The Week, aka Reviewbrah, whose specialty is reviewing bad fast food in a suit and tie, tackled one of IHOP’s new burgers this week, and the review is the perfect amount of sarcasm and snark. Read more…

More about Food, Ihop, Ihob, Culture, and Web Culture


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