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Heineken is the latest brand to pull a Pepsi with a tone deaf advertisement that many—including Chance the Rapper—are accusing of being racist. 

The ad, which featured the tagline, “Sometimes, lighter is better,” came to national attention when Chance tweeted a series of thoughts about the ad Monday. He called it “terribly racist” and raising some interesting points about whether or not its controversial nature was a marketing tool.

The South African branch of the company tweeted out a response Tuesday to the advertisement just days after the Chicago rapper’s tweets. 

More about Advertising, Heineken, Racist, Chance The Rapper, and Culture


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