Editor’s Note: This blog post originally appeared in June 2013. It has been updated to reflect pricing & offering changes, as well as newly available tools and solutions.
The goal of many marketing campaigns can be summed up in one word: conversions. It’s a word that defines the success of your efforts by telling you how many visitors you turned into new customers. For your business, conversions are everything. Not only does your conversion rate signal success, it’s also filled with insights about what you’re doing right and what you could be doing better.
There’s plenty of avenues to increase conversions, some will work for your business and some won’t. The most efficient way to track what’s working and what isn’t is by using conversion tracking tools. It’s important to mention that these tools don’t just give you numbers. They help you identify and capture moments along the consumer journey where a customer is born. Even better, you don’t need to be a marketing guru to use them. Here are eight of the best free or low-cost conversion tracking tools for your business today.
Moz’s Open Site Explorer is primarily a free tool for identifying weak and strong links throughout your site. This may include backlinks from other sites to your website, links to internal pages of your site and hyperlinks outside of your site. This tool is an effective conversion tracking platform because it enables you to increase the number of visitors to your site by linking to other businesses that can help grow your customer base.
Google Insights is completely free. Through Google Insights, you can track what your markets are searching for online. For example, what trends are popular, and what blog posts are going to be the most interesting to prospective visitors.
This information may seem slightly irrelevant, but it helps you define what type of content your site needs. Furthermore, you can review what trends are currently being seen within your website that reflect major trends in the market. However, you do need to have a verified Google My Business account to access this tool.
Google Analytics takes conversion tracking a step further by allowing you to install tracking code within your own website, and it is free as well. Part of the reason so many people have turned to Google Analytics is its ability to be used on any hosting provider, including WordPress, GoDaddy and more.
There are a few drawbacks to using Google Analytics, such as difficulty setting up metrics or writing disclaimers to track cookie data. However, the cost savings realized by knowing where your customers originate and where they are losing interest in your site are immeasurable.
If you have not yet heard of Crazy Egg before, then you are missing out. Crazy Egg is both an analytics platform and a movement tracking tool. In other words, the tool allows you to see where customers are spending most of their time on your website using heat maps. Meanwhile, the “Confetti” feature shows you where every person clicks on your site.
For example, are visitors copying information and saving it for later, or are visitors exiting before scrolling down on your page? The answers to these questions are found by using the Crazy Egg tool. Their basic plan is $29 a month, and their most popular is $79 a month. Considering what you get, both packages are a great value. However, if you’re on a tight budget and what to try it out, Crazy Egg’s policy is that all plans are free for the first 30 days.
MouseStats is a low-cost user experience analysis tool that provides heatmaps and more. With MouseStats, you’ll be able to track where your customers are on your site and pinpoint the exact moments of engagement. Visitor playback and unique micro-surveys gather the often-overlooked details that really drive conversions. The goal of this platform is to amp up the user experience of everyone that enters your site. This means more immediate conversions, but a better UX can positively affect your Google ranking, which means even more conversions down the road.
Facebook Insights is ultimate go-to conversion tracking tool for accessing information about who is visiting your business’s profile page on Facebook. The tool is readily accessible by going to your Facebook page and clicking on “Insights” at the top of the screen. You can access reports, view page views and adjust automated Facebook advertisements from within this screen as well. Ultimately, you get a more comprehensive, insightful look into how visitors are behaving on your Facebook page, which drives higher conversion rates.
Click Meter is the tool to use when you want to know how your links are performing for you and how to fully optimize the conversion power of each one. You get to compare every single one of your marketing links in one convenient spot and track views, clicks and conversions of each. Click Meter also helps you monitor fraudulent and broken links that can kill conversions.
ClinkInc.com starts at only $25 per month, and it includes the benefits of the aforementioned tracking systems. However, ClickInc.com takes conversion tracking a step further by allowing you to track activity with affiliated websites, set dates for the expiration of collected cookie data and much more. You can also track the conversion rates within coupons you create online, which further promote your brand across the internet.
If you will be creating HTML-based emails as part of your marketing strategy, ClickInc.com includes multiple WYSIWYG editors, and you can import landing page HTML directly into an email. As a result, your email and landing page can look similar, promoting continuity and high conversion rates.
How to Get Started
Getting started managing and tracking your conversion rates is simple. Visit any of these platforms, and sign up today. Each platform includes videos and how-to guides to help you get started, and installing code from any of the tools takes less time than you think. You could be tracking your conversion rates before the end of the day by starting now.
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