'American Vandal' wins prestigious Peabody Award, so what's your excuse for not watching it yet?

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The Peabody Award winners for entertainment have been named, and the list includes a certain Netflix mockumentary about a serial penis-drawing vandal.

American Vandal won a 2017 Peabody Award for entertainment, Peabody announced on Thursday, which puts it right alongside such series as The Handmaid’s Tale, Better Call Saul, and Last Week Tonight

American Vandal is the story of a school caught in the middle of a controversy, all documented by one of its own students. That scandal: A bunch of cars in the parking lot had drawings of penises spray painted on them. Suspect No. 1 is a kid named Dylan, known primarily for drawing penises on all sorts of things at school and generally being a dick. Read more…

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Amazon Sellers Catapult Your Amazon Listings To The Top – Generate More Revenue From Amazon

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Trends in Agency Pricing

https://upcity.com/blog/trends-agency-pricing/

“I’ve wasted so much money on agencies, marketing companies, SEO/SEM experts…”

That was the lament of a small business owner I met the other day. He went on to say, “They promised me results and I never saw the payback.”

As we know, that story always has two sides. Some clients enter into relationships with marketing companies without a clear sense of what they are actually buying. But, in other cases, agencies’ pricing models are not in line with the needs of business owners.

Hubspot recently published an overview of the different types of agency pricing models. Each method has its advantages and disadvantages. But one thing is clear…clients have the ability to do more pricing homework than ever before and are more demanding (rightfully so) in holding their service providers accountable for outcomes and results.

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However you choose to price your services, here are some guidelines:

  • Make sure the client is very clear on outcomes. Many clients expect social media, PR, or even PPC advertising to be that “silver bullet” that will transform their bottom line. Be transparent and honest about expectations.
  • Stay on top of competitive pricing, especially in your local market. If you charge significantly more than other similar marketing service providers, be prepared to explain why.
  • Never ask “What’s your budget?” Smart clients expect you to give them reasonable estimates and alternatives.
  • Report proactively and regularly on activities and results. Remind your client regularly what you’ve delivered against their marketing investment.
  • Don’t “bury” costs in your billing. Again, clients have gotten very savvy. If you are marking up third party expenses by 20 percent, let your client know upfront. Note that some agencies are moving towards simply charging a management fee rather than adding a flat percentage to out-of-pocket costs. That may result in a healthier client relationship in the long run because your client knows that you’re recommending a particular tactic because you believe it will worknot because you’re making 20 cents on every dollar you charge.
  • Consider “owning” a piece of the business. If you are signing-on to a long-term project, you may consider structuring a bonus fee arrangement. Your compensation will be partially tied to the success of the approaches you’re recommending. What better way to prove to a client you have skin in the game?

If you view your client’s spending as if you are investing your own agency’s money, you will build trust and loyalty. Clients will come to view you as a true member of the team rather than someone who is simply performing work for hire.

Claim Your Listing

Clients look for agencies that deliver great results AND are great to work with. Make sure prospective clients can easily find you—and read glowing reviews about you.<!–[if lte IE 8]>

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Astronomers are out looking for the sun's long-lost siblings

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The sun has siblings out there, and astronomers are looking for them.

Astronomers have surveyed and collected the “DNA” of more than 340,000 stars in the Milky Way, which will help them understand how galaxies formed and evolved over time.

Dubbed GALAH, the group of Australian and European researchers have been working on the project since 2013, and on Wednesday they publicly released data for the first time. By the end of the project, they anticipate to investigate more than a million stars. Read more…

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UpCity Announces 2018 Top Agencies in Detroit

https://upcity.com/blog/press-release-2018-top-agencies-detroit/

CHICAGO and DETROIT April 17, 2018UpCity, the leading online marketplace for growth-minded small-to-medium sized businesses (SMBs) seeking vetted marketing agencies and professionals, announced its 2018 Top Agencies in Detroit. The agencies and marketing services companies are rated in a variety of different areas of business expertise and represent the most vetted, best of class providers in Detroit.

The full list of agencies can be found here.

The top agencies are determined based on the UpCity Rating, UpCity’s proprietary rating system which is based on the number and quality of customer reviews, along with certified local presence in the market, as well as the depth of expertise in the marketing areas in which they focus. The many varied service areas include Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, website design, public relations, video production and much more.

UpCity has developed a proprietary review and accreditation methodology and functions in the same way a Match.com does for dating or an Open Table does for reviews. Small-and mid-sized business owners in local markets need a trusted, credible and convenient source of service providers in the digital space and UpCity has provided them with that source. The Top Agency list saves the hundreds of thousands of business owners in the Detroit area time, and gives them a simple way to find the trusted marketing experts they need in today’s competitive environment.

“Through rigorous eligibility and qualification validation at the local market level, the 2018 Top Agencies in Detroit have shown their commitment and excellence in serving their market’s businesses,” notes Dan Olson, CEO and Co-founder of UpCity. He adds, “Small businesses are the backbone of the U.S. economy and the companies that earn this recognition should be proud of their role in helping the hundreds of thousands of small business owners in the Detroit area succeed and grow smartly.”

“UpCity has added a lot of value to the Detroit business community, linking agencies like mine with area businesses which are looking to grow.  It’s been valuable to us to be part of the UpCity marketplace and we are honored to be recognized as one of the top agencies in Detroit,” cites Chris Drouin, Director, Ignite Media Group of Rochester Hills.

About UpCity

Now in its seventh year, UpCity covers 300+ local US markets and Canada, ranging from major cities, like New York, to cities of approximately 75,000 people. With 150,000 small-to-medium businesses coming to its marketplace monthly and having vetted and validated over 15,000 agencies, UpCity is the most trusted, and most turned-to, source for local businesses seeking digital marketing agencies and professionals to help them meet expansion and customer acquisition goals.

UpCity helps agencies grow and run their businesses, via strategic counsel, scalable revenue and marketing services, and operations tools.

CONTACT: Jim D’Arcangelo, SVP, Growth Marketing jim@upcity.com 215.520.7579

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